Talk about a waste of money for advertising: I saw this ad on the metro this morning for Midea, a hot water machine that delivers instant boiled water. OK, it's a stupid ad execution but hey, no website, no retailer or even a toll free number listed anywhere. They pretty much decided to leave the consumer hanging here. Where would you buy this thing?
What makes it more tragic is the window screen includes a picture of Gong Li, their product spokesperson, which I'm sure was at least RMB 1M for her time.
When will local companies learn that it takes more common sense than just blind star power to sell a product nowadays?
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